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S24 Series Product Launch
Type de projet
product launch
Date
January 2024
Emplacement
Paris
Localisation and deployment of the new S24 Series smartphones in the Samsung Experience Stores :
- preparation with a teaser phase (digital assets)
- organisation of the live reveal : cocktail, experience zone, gifting, etc.
- establishment of the new merchandising planogram
- creation of windows wrappings and steles to display products
- gestion of the promotional communication in-store
Result : x1,38 more sales than the last launch (S23 Series) in the Samsung Experience Stores.
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