About me
Discover my professional experiences and my skills
Experiences
January 2024 - present
SAMSUNG ELECTRONICS FRANCE - PARIS
Marketing & Operation Manager - Retail Brand Store
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Localisation and implementation of international marketing operations and product launches in Samsung Experience Stores and Pop-up stores.
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Creation of a yearly marketing & promotion calendar and an organizational structure to enable growth in the number of point of sales.
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Merchandising (planogram, windows...) agency management to ensure proper product launch roll-out in the FMCG sector (+8 products/year)
January 2023 - today
SAFILO - PARIS
January 2020 - January 2023
AMPLIFON - PARIS
Trade Marketing Specialist France & Benelux
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Implemented trade marketing operations in France for Tommy Hilfiger eyewear (100 windows displays, social media contest with 13k inscriptions, influencer event…) and for Polaroid eyewear (social media contest, GWP operation).
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Bought organizational structure and a marketing strategy in the Benelux orhganisation for the 12 eyewear brands present there.
Brand, Media and Advertising Specialist
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Establishment of huge communication campaigns: drop mail (4,5M letters /year with a ROI of 7,3), emailing (ROI of 70), TV (220 GPS/Month) & radio.
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Coordination of creative agencies and internal teams to set up 360° Activations (Retail, Digital, CRM & Media).
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Implementation of all the retail assets in the 700 stores in France.
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Supervision of the printing and logistic process for the brand marketing assets.
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Control of budget and data analysis. Construction of the annual plans.
February 2019 - May 2020
CREATION OF AGENCE GRIGNOTTE
Co-creation of a communication agency for coffee shops and restaurants.
September 2018 - September 2019
PLEZI - PARIS
Junior Brand Specialist (apprenticeship)
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Implementation of an inbound marketing strategy with article copywriting and SEO referencing on the website in order to increase brand awareness.
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Enhanced the Plezi application UX and redesigned the graphic charter.
January 2018 - July 2018
NESTLE PURINA - BELGIUM
July 2017 - December 2017
KUSMI TEA - PARIS
Brand Manager Assistant (intership)
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Weekly follow-up of the results (Nielsen data) of the 6 mass-market brands.
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Participated to the launch of the brand Purina One Dog in Belgium with summer events on Belgian beaches and important trade marketing actions.
Junior Digital Specialist (apprenticeship)
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Community management on social media (France, Italy, USA, UK, Deutschland, international - Total community of more than 200k).
About me
EDUCATION
Master of Marketing
KEDGE BUSINESS SCHOOL MARSEILLE
September 2019
Brand & Luxury specialization
Undergraduate courses for nationwide High Business School competitive exam
LYCEE CHAMPOLLION - GRENOBLE
July 2015
Driving licence
March 2014
SKILLS
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MS Office (PowerPoint, Excel...)
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Photoshop, InDesign, Canva
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WordPress CMS
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Google Analytics
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SAP - orders & invoicing
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Nielsen Panels
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Content writing / SEO
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Retail & luxury marketing
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Project management
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Graphic Design / Photography
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Social media (Meta)
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Budget management
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Trainee management