Holiday activation

Global activation in all the Samsung Experience stores :
- Windows stickers
- Digital screens (on product, on tables, on entrance screens)
- Shelf wobblers to enhance promotions
- Shopping bags

And special animation on 23 December in Westfield shopping centers :
- Lotery to win Samsung products up to our last Galaxy S23 Ultra.
- Presence of two hosts to promote the animation and guide the passers-by to the store.
Results : +20% extra turnover on the best store, +30% extra trafic and brand notoriety.