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Tommy Hilfiger Eyewear
Type du projet
Trade marketing, Influence, activation marketing digitale
Date
April 2023
For the brand focus in April, we developed a number of activations:
1. TOMMY X KRYS: online competition to win tickets for the exclusive Tommy Hilfiger Eyewear evening.
Results: 13,000 competition entries / +42% traffic on the brand's pages on the KRYS.COM website / 3.8M reach on Instagram and Facebook / 4.6M impressions.
2. TOMMY HILFIGER EYEWEAR EVENT: influencer and press evening at the Palais de Tokyo in the presence of Sergio Ramos, this year's muse.
3. TRADE MARKETING: gift-for-purchase operation and geolocation campaign with 100 partner opticians. And 80 Tommy Hilfiger window displays.
RESULT: +60% visibility in shop windows compared with 2022 / Sell-in multiplied by 38% for opticians taking part in the Trade Marketing operation.
