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Polaroid Eyewear
Type du projet
Marketing, Trade
Date
June 2023
For Spring Summer 2023 collection, I worked with an agency on a 360° activation.
We developed a nationwide contest to win a stay in Madrid and VIP access to the Mad Cool festival.
The activation is relayed via sponsored posts on Polaroid Eyewear social networks, on the Polaroid Eyewear website and in +200 partner opticians via an geolocalized campaign and a POP display.
These partner opticians and 400 other opticians will also have goodies to give away in return for a purchase.
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